Telstra
SMART MODEM 3
About
The Monkeys wanted to create an ad that illustrated the new tech the TSM 3 brings to Australian homes. The design language was very important from the start and something we developed closely together as the piece developed. It needed a certain visual beauty to make not only our wifi illustration seem distinct but keep it from feeling overly techy or in any way threatening.
This was a technical shoot with lots of in-camera lighting and camera queues to follow what needed to feel like an observed journey through a family home. This was all then 3D tracked and the simulations of Wifi streams and particle effects were added following the journey the camera takes us on.
Category
Credits
Agency: The Monkeys
ECD’s: Tara Ford & Barbara Humphries
Senior Producer: Brenton Matulick
Creative Directors: Stu Alexander & Dan Fryer
Art Director: Em Narathipakorn
Copywriter: Seamus McAlary
Executive Producers: Michael Ritchie & Pip Smart
Producer: Celia Tulevski
Director: Tim Main
Production: Revolver Will O’Rourke
Cinematographer: Jeremy Rouse
Production Designer & Stylist: Enzo Iacano
Makeup/Hair: Afton Radojicic
Wardrobe:Nicola Dunn & Emma Lamp
Editor: Dan Lee @ Arc
Colourist: Billy Wychgel
Post Production: Heckler
Vfx Supervisor: Tom Corbett
Vfx Designer: Adrien Girault
Post Producer: Amy Jarman
Music/Sound: Simon Kane @ Song Zu
Casting: Citizen Jane
Starring: Kate Ryerson Anthony Harkin, Kye Jeanes, Sienna Kohn.